Natural looking, long-lasting colors

PERMANENT NATURAL COLORS innovative Moisture Lock Formula with aloe vera now combines natural-looking tones with rich care. It stores moisture in each hair strand, thus protecting it against dryness and damage – for a natural-looking lively color and healthy shining hair.

Intensive care

The Schwarzkopf experts have transferred the special caring effect of Aloe Vera to the new, additional Care & Shine Mask. Enriched with aloe vera, known for centuries for its moisturizing effect, the Care & Shine Mask gives a stunning glossy finish to your new gorgeous hair color.